Book Guided Tours in Amsterdam

Visit the Johan Cruijff ArenA & see exclusive areas of the stadium that are usually off-limits.

• Everything you get: Entry to the Johan Cruijff ArenA, behind-the-stage access to the dressing rooms, dugouts & players’ tunnel, plus a visit to the Ajax Gallery of Fame, home to historic memorabilia including the Europa Cup trophy & jerseys belonging to legends like Dennis Bergkamp.
• Why choose this: Feel like an Ajax player by walking matchday paths and entering tunnels, pitchside dugouts, and dressing rooms, all at your own pace.
• Upgrades: Choose VIP tours with a Sky Lounge drink and Ajax scarf, guided tours with a guide who adapts the tour to your interests, or special experiences like ArenA x Heineken, plus 10% Ajax fanshop discount.

Inclusions

• Access to the Johan Cruijff ArenA
• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
• Access to the Ajax Gallery of Fame
• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour (as per option selected)
• Self-guided, guided, or VIP tours with added drinks (as per option selected)
• English or Dutch guide who can customize your tour as per your group’s interest (as per option selected)
• Seating in the dugouts with a view of the field (as per option selected)
• Access exclusive areas, like Boardroom, Royal Lodge and Press Room with your VIP pass (as per option selected)
• An exclusive Ajax scarf (as per option selected)
• A drink in the Sky Lounge (as per option selected)
• 10% discount in the Ajax fanshop (as per option selected)
• Duration: 75-mins or 120-mins (as per tour selected)

Exclusions

• Hotel pickup and drop-off
• Gratuities/tips
• Souvenir photos
• Food and beverages (unless specified in special tours)
• Personal expenses
• Parking

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Guides speak English and Dutch. Your language group will be assigned when you arrive at the Johan Cruijff ArenA.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Experience Dutch football at Amsterdam’s sporting pride and unwind on a canal cruise–all with one ticket.

• Everything you get at Johan Cruijff: Move at your own pace through the ArenA, visit dugouts, dressing rooms, player tunnel, admire Ajax trophies and kits in the Gallery of Fame & join special tours like Matchday or Innovation, if available on the day of your tour.
• Everything you get on the Canal Cruise: Board at Damrak and sail past scenic canals, hearing stories via English or Dutch audio guides, with 17 extra languages on the mobile app, while enjoying WiFi & restroom access, and keeping children busy with a bingo activity.
• Why choose this: This ticket removes the stress of organizing multiple experiences, giving you access to Ajax’s stadium & a one-hour canal cruise at your schedule.

Inclusions

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA
• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
• Access to the Ajax Gallery of Fame
• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour

Canal Cruise

• 1-hour canal cruise
• Audio guide in English and Dutch onboard and in 17 additional languages via mobile app
• Free WiFi & restroom onboard
• Certified experienced captains
• Colouring page or bingo for children

What to bring

Johan Cruijff ArenA + Canal Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Johan Cruijff ArenA + Canal Cruise

• Your pets are not permitted on this experience.

Johan Cruijff ArenA

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.

Accessibility

Johan Cruijff ArenA + Canal Cruise

• For your convenience, guide dogs are welcome to join you.

Johan Cruijff ArenA

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.

Canal Cruise

• This experience is not accessible to wheelchair and pram/stroller users.

Additional information

Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Canal Cruise

• All boats are covered, allowing you to be warm and comfortable regardless of the weather.
• Available facilities: Wi-Fi and restroom

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Save 18% by combining the interactive fun of the wax museum with the scenic canal cruise.

• Everything you get at Madame Tussauds: Access to Madame Tussauds Amsterdam, where you can interact with incredibly lifelike figures of global celebrities, historical leaders, and Dutch icons. Pose for fun photos and explore themed zones like the Marvel zone.
• Everything you get on the Amsterdam Canal Cruise: A 1-hour cruise through Amsterdam’s UNESCO-listed canal ring in a glass-topped boat, with discounts for kids. Enjoy multilingual audio guide commentary for historical and cultural context as you sail past iconic landmarks.
• Why choose this combo: Get 18% savings compared to buying tickets separately and visit the museum, then board the cruise, just a short walk away.
• Options: Choose a boarding point for the canal cruise as per your needs, with both Amsterdam Centraal Station and Damrak Pier within walking distance from each other.

Inclusions

Madame Tussauds Amsterdam

• Entry to Madame Tussauds Amsterdam

Amsterdam Canal Cruise

• 60-min Amsterdam canal cruise
• Boarding from Centraal Station or Damrak Pier (as per option selected)
• Onboard multilingual audioguide
• Heated panoramic glass-top roof boats

Exclusions

Amsterdam Canal Cruise

• Earphones
• Food and drinks
• Live guide

What to bring
Madame Tussauds Amsterdam + Amsterdam Canal Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed
Madame Tussauds Amsterdam + Amsterdam Canal Cruise

• Your pets are not permitted on this experience.

Amsterdam Canal Cruise

• Outside food and drinks, and large items, such as a suitcase or pram, are not allowed onboard.
• Strollers are not allowed onboard for safety reasons as the aisle must be kept clear. You can leave your stroller at the store before boarding.

Accessibility
Madame Tussauds Amsterdam + Amsterdam Canal Cruise

• For your convenience, guide dogs are welcome to join you.

Madame Tussauds Amsterdam

• This experience is wheelchair and pram/stroller accessible.

Amsterdam Canal Cruise

• This experience is not wheelchair accessible.

Additional information
Madame Tussauds Amsterdam

• Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Amsterdam Canal Cruise

• Children up to and including 3 years old may board for free. Children between the ages of 4 and 13 years can board with discounted tickets. Children older than 13 pay the same price as adults.
• Please arrive 15 mins before your departure.
• All boats are covered, allowing you to be warm and comfortable regardless of the weather.
• The route may vary due to municipal work, offering new highlights on each cruise.
• Facilities: Free Wi-Fi, restrooms onboard

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Get a personalized stadium experience with a friendly guide who adapts to your interests.

• Everything you get: Join the guided tour at Johan Cruijff in English or Dutch, with language groups assigned at the venue. Visit dressing rooms, players’ tunnel, dugouts with seating, see the Ajax Gallery of Fame with trophies like the Europa Cup & enjoy a 10% fanshop discount.
• Why choose this: Let your guide focus on what interests your group most, making the stadium tour engaging and completely tailored to your curiosity.
• Upgrades: Enhance your guided tour with privileges such as access to private spots like dugout seating area or Royal Lodge, a drink in the Sky Lounge & an Ajax scarf.

Inclusions

• Guided tour of Johan Cruijff ArenA
• An expert English or Dutch guide that can customize your tour as per your group’s interest
• 10% discount in the Ajax fanshop
• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
• Access to the Ajax Gallery of Fame
• Seating in the dugouts with a view of the field (as per option selected)
• Access exclusive areas like Boardroom, Royal Lodge & Press Room (as per option selected)
• An exclusive Ajax scarf (as per option selected)
• A drink in the Sky Lounge (as per option selected)
• Duration: 75-mins or 120-mins (as per the tour selected)

Exclusions

• Transportation to and from the stadium
• Food and beverages (unless specified in special tours)
• Personal expenses
• Parking fees

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts: check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• The guided tour runs in English and Dutch. You can’t select a language when booking, but on arrival you’ll get to join your preferred group.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Celebrate Amsterdam’s two biggest passions, football and brewing heritage, in one well-planned combo ticket.

• Everything you get at Johan Cruijff ArenA: Take your time discovering the ArenA, check out the dugouts and dressing rooms, follow the matchday route, and admire Ajax trophies and jerseys in the Gallery of Fame.
• Everything you get at Heineken Experience: Begin with a concise live English presentation that sets the stage for your brewery tour, then explore the exhibits with a multilingual audio guide, and cap off the experience with two complimentary Heinekens.
• Why choose this combo: Enjoy two of Amsterdam’s top attractions at your own pace, exploring Ajax history and Heineken culture without any rush.

Inclusions

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA
• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
• Access to the Ajax Gallery of Fame
• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour

Heineken Experience

• Entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 complimentary Heinekens

What to bring
Johan Cruijff ArenA + Heineken Experience

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed
Johan Cruijff ArenA + Heineken Experience

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Johan Cruijff ArenA

• Tripods and luggage bags bigger than A4 size are not permitted on this experience.

Heineken Experience

• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility
Johan Cruijff ArenA + Heineken Experience

• For your convenience, guide dogs are welcome to join you.

Johan Cruijff ArenA

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information
Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

• These tickets can't be cancelled or rescheduled.

See ArenA’s private spots like the Royal Lodge while having a drink at Sky Lounge & taking Ajax scarf home.

• Everything you get: Let a guide lead you for 2 hours through ArenA’s VIP corners, tunnels, dugouts, dressing rooms, Gallery of Fame, exclusive spaces like Boardroom & Royal Lodge. End with a Sky Lounge drink, get an Ajax scarf as a souvenir, plus enjoy a 10% discount at the Ajax shop.
• Why choose this: Gain rare access to ArenA’s exclusive rooms and see the stadium’s inner workings reserved for a privileged few.

Inclusions

• Guided tour of the Johan Cruijff ArenA
• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
• Access to the Ajax Gallery of Fame
• Access other exclusive areas, like Boardroom, Royal Lodge & Press Room
• An exclusive Ajax scarf
• A drink in the Sky Lounge
• 10% discount in the Ajax fanshop

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.