Pose next to 85+ celebs at Madame Tussauds and learn the brewing process at the Heineken Experience.

• Everything you get at Madame Tussauds: Snap selfies with Beyoncé, Dua Lipa, and Zayn Malik, hang with Ronaldo, marvel at Queen Elizabeth, and wander music, film, fashion, and history-themed sections bursting with lifelike detail.
• Everything you get at the Heineken Experience: Your ticket includes entry to the Heineken Experience, an English led presentation, a multilingual audio guide covering six European languages, and two complimentary Heinekens served in the tasting area at the end of your visit.
• Why choose this combo: Both attractions sit less than 2 kilometers apart, letting you stroll Amsterdam streets, sightsee along the way, and enjoy two experiences in one efficient trip.
• Upgrades: Enjoy priority Heineken entry, then relax on a 75-minute canal cruise with a Heineken in hand and a multilingual audio guide.

Inclusions

Madame Tussauds

• Entry to Madame Tussauds

Heineken Experience

• Entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 complimentary Heinekens

Additional Paid Upgrades

Heineken Experience

• Fast-track entry to Heineken Experience

Amsterdam Canal Cruise

• 75-min canal cruise (boarding opposite Heineken Experience)
• Glass-top roof boats
• Audio guide in 19 languages (on the boat)
• Heineken on-board

Exclusions

Heineken Experience

• Rooftop access

What to bring
Heineken Experience + Madame Tussauds

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed
Heineken Experience + Madame Tussauds

• Your pets are not permitted on this experience.

Heineken Experience

• Outside food & beverages and smoking are not permitted in this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility
Heineken Experience + Madame Tussauds

• This experience is accessible to wheelchair users.
• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information
Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

Madame Tussauds

• Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

• These tickets can't be cancelled or rescheduled.

Score a 22% discount - tour Heineken’s brewery, then cruise Amsterdam’s canals for 75 mins.

• Everything you get at the Heineken Experience: Get entry to the Heineken brewery and enjoy the live English walkthrough. Pick your preferred language on the audio guide, and wrap things up in the colourful buzz of the Best ‘Dam Bar.
• Everything you get on the Amsterdam Canal Cruise: Relax on a 75-min cruise through Amsterdam’s canals in a glass-roof boat. Spot landmarks like Rijksmuseum and Magere Brug, with an audio guide in 19 languages.
• Why choose this: Save 22% and hop on your canal cruise right across from Heineken for the easiest two-in-one Amsterdam experience.
• Upgrades: Sightseeing is better with snacks! For the cruise, pick the snack box option and enjoy sweet and savoury bites, plus a beverage.

Inclusions

Heineken Experience

• Entry to the Heineken Experience
• 1.5-hour self-guided tour of the Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 complimentary Heinekens

Amsterdam Canal Cruise

• 75-Min Amsterdam canal cruise
• Boarding opposite Hard Rock Cafe or Heineken Experience
• Audioguide in English, French, Russian, Spanish, German, Chinese, Dutch, Italian, Portuguese, Arabic, Japanese, Turkish, Polish, Czech, Croatian, Indonesian, Cantonese, Korean, and Hindi
• Kids audioguide and activity package
• Complimentary earphones
• Closed heated boat

Additional paid upgrades:

Amsterdam Canal Cruise

• Snackbox (chips, popcorn, stroopwafels, nuts, and water or soft drink of your choice)

Exclusions

Heineken Experience + Amsterdam Canal Cruise

• Transfers
• Food and additional beverages

What to bring
Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

• Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed
Heineken Experience

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Amsterdam Canal Cruise

• Outside food and drinks are not allowed onboard.
• Due to cruise restrictions, your pets are not allowed on board.

Accessibility
Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

• This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
• Your guide dogs are welcome on the cruise.

Additional information
Heineken Experience + Amsterdam Canal Cruise

• Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
  

Heineken Experience

• This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
• For safety reasons, guests under the age of 18 years will not be served alcoholic drinks.
• Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

• Children up to and including 3 years old may board for free. Children between the ages of 4 and 12 years can board with discounted tickets. Children older than 12 pay the same price as adults.
• Children must be accompanied by an adult.
• Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
• If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
• Please arrive 15 mins before your departure.

• These tickets can't be cancelled or rescheduled.

Art lovers and beer fans enjoy contrasting worlds of modern art and classic brewing in one day, all at 27% off!

• Everything you get at Moco Museum Amsterdam: Encounter provocative art by modern masters like Banksy & Warhol, step into animated digital rooms, listen to insights in six languages, and stroll the serene Moco Garden amid artful sculptures.
• Everything you get at Heineken Experience: Trace the path of beer from grain to glass, watch the gleaming copper tanks up close, hear fun anecdotes about brewing, use the audio guide to learn more, and savor two crisp Heinekens.
• Why choose this combo: Only 10 mins apart, enjoy cutting-edge art at Moco and explore Heineken’s historic brewery with a single ticket and 27% discount!

Inclusions

Moco Museum Amsterdam

• Entry to the Moco Museum in Amsterdam
• Access to all exhibitions (including Banksy, Basquiat, Warhol, Haring, and Kusama)
• Entry to immersive and interactive digital art rooms
• Free audio guide available in English, Dutch, German, French, Spanish and Italian
• Access to the Moco Garden

Heineken Experience

• Entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 complimentary Heinekens or soft drinks

What to bring
Heineken Experience + Moco Museum Amsterdam

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed
Heineken Experience + Moco Museum Amsterdam

• Your pets are not permitted on this experience.

Moco Museum Amsterdam

• Sharp metallic tools or objects, alcohol, drones, hats, and bags are not permitted on this experience.
• Flash photography is strictly prohibited at the venue.
• For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.

Heineken Experience

• Outside food & beverages and smoking are not permitted in this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility
Heineken Experience + Moco Museum Amsterdam

• For your convenience, guide dogs are welcome to join you.

Moco Museum Amsterdam

• This experience is not accessible by wheelchair or pram/stroller.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information
Moco Museum Amsterdam

• Available facilities: Restroom and free Wi-Fi.
• Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.

Heineken Experience

• Available facilities: Lockers, cloakroom and restroom.

• These tickets can't be cancelled or rescheduled.

Learn the brewery secrets before heading up for expansive rooftop views over Amsterdam’s canals.

• Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live English commentary & multilingual audio storytelling. End on the rooftop terrace with three included Heinekens, enjoying gorgeous Amsterdam views and open-air photo ops.
• Why choose this: Climb to the rooftop for panoramic city views, from winding canals to terracotta rooftops, and celebrate the scenery with chilled Heinekens

Inclusions

• Entry to Heineken Experience
• Rooftop access
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 3 complimentary Heinekens

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages and smoking are not allowed in this experience.
• Your pets are not permitted on this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• For your convenience, guide dogs are welcome to join you.

Additional information

• Available facilities: lockers, a cloakroom, and a restroom.

• These tickets can't be cancelled. However, you can use them any time until 31 October, 2026.
• These tickets are valid until 31 October, 2026.

From historic brewery halls to frozen Icebar cocktails, experience Amsterdam’s coolest duo together.

• Everything you get at Heineken Experience: See towering copper tanks, historic brewing rooms, and hands-on exhibits, catch a live English presentation, follow a six-language audio guide, and wrap up with two refreshing Heinekens.
• Everything you get at Icebar Amsterdam: Get skip-the-line priority entry to Icebar, bundle up in thermal clothing, and enjoy three chilling drinks while marveling at 35 tons of carved ice forming walls, tables, and shimmering frozen art at -10°C.
• Why choose this: Combine brewery heritage with Icebar chill, enjoy drinks at both while skipping queues at Icebar that typically add 15-45 mins.

Inclusions

Heineken Experience

• Entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 complimentary Heinekens

Icebar Amsterdam

• Skip-the-line entry to the Xtracold Icebar
• 3 free beverages (alcoholic or non-alcoholic)
• Thermal coat and gloves

Exclusions

Icebar Amsterdam

• Food and additional drinks
• Transport between venues
• Personal expenses
• Gratuities

What to bring
Heineken Experience + Icebar Amsterdam

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed
Heineken Experience + Icebar Amsterdam

• Your pets are not permitted on this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• Smoking is not permitted in this experience.

Heineken Experience

• Outside food & beverages are not permitted in this experience.

Icebar Amsterdam

• Large bags and luggage are not permitted in this experience.

Accessibility
Heineken Experience + Icebar Amsterdam

• This experience is accessible to wheelchair users.
• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information
Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

Icebar Amsterdam

• Management may refuse entry if guests are intoxicated, underage, or unable to verify their age.
• Maximum stay inside the Icebar is 20 minutes.
• Last admission is 45 minutes before closing.

• These tickets can't be cancelled or rescheduled.

Celebrate Amsterdam’s two biggest passions, football and brewing heritage, in one well-planned combo ticket.

• Everything you get at Johan Cruijff ArenA: Take your time discovering the ArenA, check out the dugouts and dressing rooms, follow the matchday route, and admire Ajax trophies and jerseys in the Gallery of Fame.
• Everything you get at Heineken Experience: Begin with a concise live English presentation that sets the stage for your brewery tour, then explore the exhibits with a multilingual audio guide, and cap off the experience with two complimentary Heinekens.
• Why choose this combo: Enjoy two of Amsterdam’s top attractions at your own pace, exploring Ajax history and Heineken culture without any rush.

Inclusions

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA
• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
• Access to the Ajax Gallery of Fame
• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour

Heineken Experience

• Entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 complimentary Heinekens

What to bring
Johan Cruijff ArenA + Heineken Experience

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed
Johan Cruijff ArenA + Heineken Experience

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Johan Cruijff ArenA

• Tripods and luggage bags bigger than A4 size are not permitted on this experience.

Heineken Experience

• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility
Johan Cruijff ArenA + Heineken Experience

• For your convenience, guide dogs are welcome to join you.

Johan Cruijff ArenA

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information
Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

• These tickets can't be cancelled or rescheduled.

Two Amsterdam icons, one ticket: Dutch masterpieces at Rijksmuseum and Heineken’s legendary brewery.

• Everything you get at Rijksmuseum: Access to the Netherlands’ most celebrated museum, featuring works like Vermeer’s The Milkmaid, and over 8,000 pieces spanning 800 years of Dutch art and history. Journey through the Golden Age with a multilingual audio guide.
• Everything you get at Heineken Experience: Access to the original 1867 brewery with a live English presentation, multilingual audio guide, interactive 4D ‘Brew Your Ride’, and digital keepsakes. Discover Heineken’s brewing secrets firsthand with guided tastings.
• Why choose this combo: Save up to 5% and see Dutch art at the Rijksmuseum and brewing history at Heineken Experience, just an 8-min walk away.

Inclusions

Rijksmuseum

• Entry to Rijksmuseum
• Access to all exhibitions
• Multimedia tour in 10+ languages

Heineken Experience

• Entry to Heineken Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 complimentary Heinekens

Rijksmuseum

• This experience is accessible to wheelchair and pram/stroller users.
• For your convenience, your guide dogs are welcome to join you.
• Your pets are not permitted on this experience.
• Flash photography is strictly prohibited at the venue.
• Cash payment is not accepted at the museum's cafes and shops.

Heineken Experience

• This experience may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry valid ID. Drink responsibly.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• This experience is accessible to wheelchair and pram/stroller users.
• For your convenience, your guide dogs are welcome to join you.
• Outside food and drinks and smoking are not permitted at the venue.
• Your pets are not permitted on this experience.

• These tickets can't be cancelled or rescheduled.

Explore Amsterdam your way with unlimited public transport rides and a brewery tour in one money-saving combo.

• Everything you get with the Amsterdam GVB Pass: Travel freely throughout Amsterdam and the surrounding areas with your GVB Pass, valid for unlimited rides on trams, buses, metros, and ferries. Travel stress-free across Diemen, Amstelveen, and beyond by simply tapping.
• Everything you get at the Heineken® Experience: Step inside Amsterdam’s historic Heineken® brewery for a self-guided tour complete with an audio guide that uncovers the brand’s rich brewing past and live presentations. Cap off the experience by sipping two chilled Heinekens®.
• Why choose this combo: Save more by combining full-city transit with Amsterdam's must-do Heineken® Experience in a single booking.
• Upgrades: Need more time to explore? Upgrade to a 2-day, 3-day, or 4-day GVB Pass to make the most of your stay.

Inclusions

Amsterdam GVB Pass

• Validity: Pass valid for 24/48/72/96/120/144/168 hours (as per option selected)
• Access to:
  
  

Heineken® Experience

• Entry to Heineken® Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• 2 complimentary Heinekens® or soft drinks

Exclusions

Amsterdam GVB Pass

• Access to regional buses (Connexxion, EBS, and Syntus) or the train (NS/Dutch railway)
• Round-trip transfers from Amsterdam Schiphol Airport on the regional train (NS/Dutch railway)

• Download the GVB app.
• This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
• You can change between public transport lines as many times as you want.

Validity:

• Before activation: Valid for 60 days from the date of purchase.
• After activation: Your pass is activated as soon as you use it for the first time and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

What to bring

Heineken® Experience

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken® Experience

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

Amsterdam GVB Pass

• This experience is wheelchair and pram/stroller accessible.

Heineken® Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken® Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

Amsterdam GVB Pass

• Children up to 4 years old travel for free on public transport.
• For questions about bookings, visit the Help Centre.

Heineken® Experience

• Facilities: lockers, cloakroom, and restroom.

• Download the GVB app.
• This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
• You can change between public transport lines as many times as you want.

Validity:

• Your pass is activated at the timeslot chosen on the check-out page and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

• These tickets can't be cancelled or rescheduled.